CHINA MARKET TESTS
From 2012 to 2014, the POW PDP designed five market tests to assess uptake and acceptability of the O’LavieTM Woman’s Condom among target groups in nine provinces. In China, low awareness and a lack of consumer experience with the product have raised numerous questions about the market potential for female condoms, and O’Lavie in particular. To answer these questions, the POW PDP worked alongside family planning and HIV/AIDS partners to implement research investigating uptake and desirability of O’Lavie among multiple target audiences in urban and rural areas using a range of promotion and distribution strategies. Learn more about each market test, including the methodology, findings, and implications of each test as well as an overall summary of results.