SOUTH AFRICA MARKET TESTS
From 2014 to 2015, the POW PDP conducted market tests for the V Condom in South Africa. While public-sector distribution channels for female condoms are relatively strong in South Africa, the POW PDP wanted to evaluate the potential for the product to reach new target audiences through public- and private-sector markets. The POW PDP conducted five market tests with partners Maternal, Adolescent and Child Health Research (MatCH) and Women in Sexual and Reproductive Rights and Health Associates/African Gender Institute (WISH/AGI) that explored both commercial and nontraditional public-sector distribution channels and how to reach consumers not currently using the product. The research explored consumer uptake and acceptability, packaging, key messages, and potential willingness to pay. Learn more about the methodologies and key findings and view a summary of market test results.